Change the Way You Travel.
Since 2009 we manage all below the line communications for the Telepass brand. The “Cambia il tuo modo di viaggiare” (Change the Way You Travel) campaign will also include billboards and motion-graphic television commercials.
“We have introduced a second level of product perception, shifting attention from rapid passage through the tollbooth to the advantages of the Premium Card, highlighting its accessible costs.”
Television Commercials
The impression is that of a subjective automobile trip. A play of graphic icons and text transforms letters into vehicles of the campaign message: keywords in the form of three-dimensional and animated text become the protagonists of the campaign.
Guerrilla Marketing
At intersections in Rome and along the beaches of the coast of Emilia-Romagna, Telepass Premium clients were offered loving attention by courteous butlers and helpful lifeguards, ready to relieve the annoyance and stress of waiting: for a green light in the city and high tide at the beach.
Dnsee for Telepass
- Billboards
- Leaflets
- POP Materials
- Posters and Flyers
- Flyers and Postcards
- Direct Mailing
- Indoor Box
- Exhibition Stands
- Cut-outs
- Press Releases
- Dynamic Advertising
- Stands
- On-line Advertising
- Internal Video Communication
- Television Commercials
- Guerrilla Marketing
In 2010 Telepass aims to generate brand loyalty by offering its clients the Premium Card, prompting the new campaign slogan: Telepass Premium, un vantaggio che ne racchiude molti di più (Telepass Premium, One Advantage that Contains Many Others).
The campaign visuals enclose all of the advantages offered by the Premium Card within the “world of Telepass”, represented as a microcosm of icons. Our objective was that of ensuring the visibility of the vast range of advantages and assistance designed for motorists, easily accessible using the Premium Card and at a low cost. This was another element of the campaign that we chose to valorise, given that the convenience of the product, while not so well known, represents an equally powerful commercial force for potential clients.
This concept lent itself perfectly to the development not only of the BTL communications but, in particular proved highly suitable to channelling the offers made by the Partners, thanks to the possibility to synthesize, in an immediate manner, the nature of the services being offered in an ad hoc icon.
Make Yourself Comfortable.
Start Your Trip.
In the communication claims a trip with Telepass is a moment of serenity and care freeness.
“All of the negative aspects tied to being tired, to problems and waiting times are replaced by the positive elements of relaxation, a shared experience and escape.”
Take Only the Good Things With You. Take Telepass.
A trip with Telepass is an experience in search of comfort and advantages.
“Telepass is a world of benefits, always close at hand for its clients, capable of rendering a trip a rich experience of occasions and opportunities.”
